Lily Cole Allies with Environmental Organizations

Lily Cole is an English model and actress. A chance encounter began her modeling career when she was fourteen. She was walking through the streets of Soho to get a hamburger with friends when scout-turned-actor Benjamin Hart approached her about modelling. Cole ran away, but later changed her mind and was signed on with Storm Models, the mother agency of models such as Kate Moss.

Cole is an ally for Western Shoshone an environmental organization. They specialize in working to halt gold and diamond mining, which is alleged to displace indigenous peoples worldwide and alleged to create excessive amounts of mining waste and toxins. After some public exposure, with the pressure of organizations like Survival International, Cole declined to be in any further De Beers jewellery campaigns, along with models Iman and Erin O'Connor, activist Gloria Steinem, and actress Julie Christie.

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The creation of a DNA2Diamond involves no mining or other invasive activity that ravishes the environment. No water or air pollution is created. No greenhouse emissions, damaged ecosystems or hazardous chemicals. The only resource consumed is a modest amount of electricity.

DNA2Diamonds are free from human conflict. No warlords, insurgencies or invasions. No unethical labor or illegal trade practices. The creation of your diamond is as pure and peaceful as the diamond itself.

SOURCE: Wiki Lily Cole