Tuesday, November 17, 2009

Unique Perspectives - DNA2Diamonds.com


As seen on: Unique Homes.com

Diamonds are forever. When you purchase a DNA2Diamond, your loved ones, including cherished pets, can be with you forever too. DNA2Diamonds, a new, environmentally friendly company, creates one-of-a-kind, laboratory grown, GIA-certified diamonds in 70 days or less using the personal DNA carbon from a lock of hair or cremated ashes. Chemically, physically and optically identical to earth-mined diamonds, DNA2Diamonds currently are available in radiant, princess or brilliant cuts in red, yellow-green or cognac.

Customers are involved in the process from beginning to end — from receiving a DNA Signature Hair Collection Kit with step-by-step instructions to tracking each step of their order using their personal identification number. Updates are e-mailed to customers at the completion of each step in the diamond growth process.

“We want to appeal to a market segment that is looking for a way to create a commemorative keepsake that will be with them for eternity,” says Tom Bischoff, president and co-founder. The company’s first customer is a woman who lost a very special pet, a championship show dog who helped her get into the business and into breeding, says Bischoff. “She established so many new relationships she attributed to this pet and she felt very, very attached. She chose two smaller diamonds to put into earring settings.”

DNA2Diamond’s prices range from $1,980 for a mini set of two cognac diamonds at a total weight of 0.06 carats, to $18,575 for a red diamond at a weight from 1.90 to 2.09 carats.

No comments:

Post a Comment